So you're ready to gain some brand exposure and start getting press, but don't know quite where to start? Well you're in luck because today's blog post was written just for you. Yup, you heard that right, I'm pointing you in the right direction to your road of major press. So hook up them saddles my friend because you're about to learn the single most important resource I use to get published/featured in some pretty major press outlets.
READY TO GET PUBLISHED ON A MAJOR WEBSITE?
I'm going to show you how this ones resource can get you some major press ASAP. We all dream of the day we get published on a major website or see our products featured in a magazine, right? Well, your dream may not be as far fetched as you thought. Today I'm showing you how you could be missing out on some killer press if you're not using my secret resource, HARO.
Okay what's HARO, Lindsay? HARO
(www.HelpAReporterOut.com) is a service that helps connect journalists and editors with people like YOU in order to finish the story they're currently working on. Whether you're a product based business, service based business or blogger, HARO is your new best friend. I've put together a HARO pitching guide (with examples) to help get you started. Make sure to grab it here.
First things first, you've got to sign up… like now! I'm not kidding, go ahead and click on this link. I'll sit here and wait for you to return. Once you get there, on the top right corner click SIGN UP, fill out all the necessary info and hit submit. Voila, that's it. You're officially on your way to fame.
Once you're all signed up you'll start receiving 3 emails a day, Mon-Fri. Each email will have a list of inquiries/leads from reporters of all kinds of publications and websites. I know what you're thinking, "3 emails a DAY Lindsay??? How am I going to keep up with that?". Don't fret, I've got some tips for you that'll make it much more manageable than you might think:
- Each email is organized into categories like: Health, Business & Finance, Entertainment etc. You're going to pull your hair out if you read each and every lead. Instead, skip to the industries that don't apply to you and go straight to the top two that do.
- If you have an assistant… use them! Set up your HARO account so that the emails go straight to them for filtering. This way only the inquiries that apply to you show up in your in box and everything else, gets trashed, saving a shit ton of time.
- Read each HARO email immediately after receiving it. This will help you get this task quickly out of the way allowing you to continue on with your work day. Rather than pushing them off to the side and waiting until later to have a bunch to sift through at the end of the day. Trust me, you'll thank me for this one.
FIND A LEAD
Once HARO starts hitting you inbox, you're gunna be like a little kid on Christmas and want to reply to every lead that comes even a little bit close to your expertise. Don't do it… you don't want to become a serial responder, I'm begging you. Follow my tips and tricks to make sure you're getting the most out of this resource:
- When going through the emails, go to the sections that apply to you picking only the top few leads that fit you and your brand (about 2-3). It's hard not to get carried away and respond to 5-10 leads, which is why it's so important to sit back for a second and think about what your goals are here. What do you want to be known for, what do you want to be remembered for, is this something you'll want your potential customers reading about you? It's important to stay on brand when replying to these press leads, think before you reply.
- Don't forget who you are as a person. So your business may not be in the baby industry, but if you're a parent, don't forget that you're fully capable of replying to a lead about parents. This may not get you press directly related to your brand, but there may be a way to fit your brand into the story they're looking for. Regardless, most of the time they'll state your name, what you do for a living and a link (this strategy can and will drive traffic to your website).
- This last tip is a strategy I like to use for hitting the big press pot of gold. After you've gone through the email and weeded out what applies to you and what doesn't, go back and scan WHO the lead requests are from. Try looking for some major publications in your industry and re-read the request. At first glance you may have skipped over this lead, but take a minute and try to come up with a way you can fit into this inquiry from a different angle. Many times, I'm able to think of a way to make it work.
Now it's time to pitch away and wait for someone to respond. My biggest advice for pitching is to not spend too much time or you could waste your entire day away. Try spending no more than 20 minutes on each pitch. This not only makes sure you're not wasting time, but it helps to make sure that your pitch is short and to the point. I've put together a HARO pitching guide, with examples, here to help you get started. Trust me, you're going to want this (it'll save you the headache).
Alright now that you've got the resource and tools to get you started, I can't wait to see how you use it. Shoot me an email or comment below and let me know how it's going.
About the Author
Lindsay is the owner and designer of Lot801, a children's brand for the off-beat cool kids, founded in march of 2014. Lot801 achieved some pretty major press coverage early on, gaining the attention of magazines, celebrities and top websites prior to hiring a PR firm. This is when Lindsay decided to launch Lot801 Marketing to teach other entrepreneurs to achieve the same. You can follow her on Instagram & Twitter @lot801, email her at firstname.lastname@example.org and visit her website lot801marketing.com.