Bold Broads highlights women founders and creative [read: BADASS] small business owners about how they really deal with the ups and downs of running a BOLD business. These women share honest wisdom and tough lessons to support you in collectively making good shit happen in your own women-led startup or small business. Meet Andrea Corson, an Emmy-nominated television producer, digital strategist and consultant.
Let's meet her, shall we?
1. STARTING A BUSINESS IS HARD AND SOMETIMES LONELY. WHAT THE F*CK MOTIVATED YOU TO START YOUR OWN BUSINESS?
Ultimately, it was seeing a need that was not being met for a group of women I truly liked and wholeheartedly respected. No one was doing what I wanted to do with Video Pop.
I was tired of seeing smart, capable business owners gouged for their video needs by agencies, simply because they knew they could. And I knew how smart these ladies and their teams were. So it seemed like a no brainer to simply teach them how to make great video in house.
2. HOW DO YOU STAY MOTIVATED TO KEEP THRIVING IN A CREATIVE SPACE WHERE EVERYONE SEEMS TO ONE-UP EACH OTHER?
Primarily, staying very connected with other female business owners. My community is truly what keeps me going on the tough days. And remembering the encounters I've had with clients who have cried because we were the missing link in their business growth. That's some pretty powerful stuff.
3. SUCCESSFUL BUSINESSES ARE OFTEN QUIETLY SUPPORTED BY A COLLECTIVE OF WOMEN MENTORS, FRIENDS AND BUSINESS OWNERS. WHAT COMMUNITIES AND RESOURCES HAVE BEEN MOST PIVOTAL TO YOUR OWN BUSINESS SUCCESS?
I would not be anywhere near as far along as I am today without the amazing women behind me. Video Pop first launched in the The Collective (of Us). Truth be told, the incredible Nicke Minder came up with our name, Video Pop, on a call after I had been struggling for months to pinpoint it...and for that, I am forever indebted to her.
As much as my 'get shit done..and fast' attitude is ingrained in my being, without seeing the excitement from the group on the idea, I wouldn't have moved as quickly with it as I did. To an extent, it was a market test. I was vetting the ideas I had, what I thought business owners wanted to the most wonderful group of business owners out there.
In addition to The Collective, I am also very involved in several Facebook groups as well as Dreamers and Doers, and that keep me feeling connected from my home office. My team is all over the country and while video calls with them keep me in high spirits - there are other groups that help fill me up, each in different ways.
4. NO BULLSH*T; WHAT'S THE MOST CHALLENGING PART OF RUNNING YOUR BUSINESS? AND EQUALLY IMPORTANT; HOW ARE YOU WORKING TO OVERCOME THIS?
Managing my time. Delegating and not trying to do EVERYTHING. My business is my baby. Relinquishing the reigns will always be a struggle for me.
Learning to outsource the little things where I could was key to our growth. Initially I was doing the work of 7 people each week. Never a good idea. And I think we're better for it. But the moment you can begin to hand off the less critical tasks..DO IT.
My team is incredible, so I simply have to trust them to do their jobs. I've been very careful in selecting the people I've added to the team. I'd rather have someone with fantastic work ethic who understands my vision than someone who has 12 years of experience. I can teach someone how to do something. I cannot teach them to work hard or to have an insanely positive attitude.
From my very first hire, I have wanted my team to feel like Video Pop is partially theirs..because it is. We all have one common goal: Teaching amazing business owners how to grow and scale their businesses with video. We help them get the word out on the incredible things they are already doing.
It's the most rewarding thing I've ever done because my clients are very grateful. They do the work. And they reap massive rewards. It makes the challenges incredibly worthwhile.
5. SHARE THE MOST HELPFUL PIECE OF ADVICE YOU'VE EVER BEEN GIVEN.
There are many. I have been incredibly fortunate to have had some truly incredible mentors in my day. The truly best advice I've ever received has been in the realm of self care. Of respecting my limits.
As a television producer, I worked some really long days. No, not 10 or 12 hour days..15..18..even 20, depending on the show. These are the dirty little secrets no one knows. When you work hours like that, you live in survival mode. And you cannot thrive once you've entered that space. You're simply getting by, day after day.
So truly one of the best pieces of advice I've received was simply being told that I don't need to be Wonder Woman all the time. It hit me at a time when those words were exactly what I needed to hear. And this translated into taking more time for myself - initially just an hour a day - to be a better daughter/friend/girlfriend/entrepreneur, and frankly a better and happier me. It also gave me the brain space to become my most creative, which, when you create video for a living, is absolutely key.
With all of this, I finally had that lightbulb moment of realization that all of the success in the world means absolutely nothing if you don't give yourself time to relish it. Soak it up. Celebrate it.
I UNAPOLOGETICALLY OWN MY BOLD BROAD BADASSERY BECAUSE...
Our goal is helping bad ass brands share their awesomeness with the world.
There was a smarter, better way of reaching their clients and customers. And the answer, simply, is video. Not any video. Video done RIGHT. Which if you've never learned how to do, you're likely going to miss the mark.
That is why I do what I do. To allow business owners of all shapes and sizes to take control back of their lives because they're marketing smarter and better. They're reaching the right people, showcasing their value, and said viewer is thrilled to have come across this product or service. It's a win-win for everyone involved. That's a pretty awesome place to be.
BOLD BROAD BONUS***FAVE APP OR WEBSITE?
Filmic Pro is my favorite shooting app - I recommend it to everyone because it's so damn incredible. It essentially turns your iPhone into a DSLR so you can shoot insanely beautiful footage.
I'm also a diehard Adobe Premiere fan..their app is equally incredible for editing on the go.
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ABOUT THE AUTHOR
Andrea Corson is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line, & Nordstrom, along with a lengthy roster of start-ups, coaches, bloggers, and course creators.
Whether you're looking to nail down the perfect strategy for your video, figure out how to make the best video for a specific social platform, launch a successful YouTube channel, hone your shooting/editing skill set, or decide you simply want to teach your team how to make video (or have someone make video for you), Andrea is a true one-stop shop.