As an entrepreneur, how do you connect with your target audience and build brand visibility so that your audience can find you? In order to build your visibility, there’s a vital component called SEO, aka search engine optimization, that you just cannot ignore. I admit, SEO is not the sexiest part of doing business. In fact, many of the bosses I know have a love-hate relationship with figuring out how to get their content on the 1st page of Google, Yahoo, or Bing. But let’s face it, there’s nothing fun about coming up last in a Google search while your competitors are being found before you.
What is SEO?
Search Engine Optimization is the art of driving organic traffic to your website to obtain a high ranking position on search engine results pages (SERP) for search engines like Google, Bing, and Yahoo!. Simply stated, SEO refers to tactics used to organically get your website in front of more eyeballs. (And by “organically” I mean for free.) I use the word “art” because there is no exact formula for everyone to follow. I also often compare SEO to yoga because it’s a practice and discipline that all businesses must incorporate into their process if they want their businesses to be found.
The Word on the Street Is That SEO is Dead…Again
Lately, I’ve been hearing a lot of pundits claiming that SEO is dead or dying. That couldn’t be further from the truth. Ever since I entered the field of technology and digital marketing, people have been trying to spread this myth. The reality is, SEO is not dying. It is just evolving.
SEO is Evolving. Are You?
My company, Mezzohead Media, coined the term, Digital Media Optimization (DMO) to describe what SEO has evolved into. DMO is the art used to drive traffic to any of your digital property in order to be more discoverable and rank higher on search engine results pages.
Here’s the breakdown:
Content: Having good content means that you’re speaking the same language as your target audience by being creative and utilizing the keywords that they would use in order to find you. You’re also creating engaging content that provides value and authenticity.
Relevancy: Being relevant means that you’re meeting your target audience where they are in order to build a relationship and establish trust. Hang out where they hang out. Create content about what they’re interested in. Connect with other brands that attract the same audience.
Frequency: How often are you generating new digital content? Are you consistently writing blog posts or posting on social media? How often are you being mentioned or brought into the conversation? This is what frequency is all about. Search engines are keeping tabs of how frequently you are creating new digital content, and whether or not it’s getting referenced, mentioned, shared, liked, regrammed, or commented on. Chances are, if you’re constantly showing up wherever your target audience is, they will engage.
Technology is constantly evolving and so are the ways we connect with information.
SEO is not going anywhere. It’s merely evolving to keep up with technology.
SEO is not going anywhere. It’s merely evolving to keep up with technology. DMO is the new SEO where you now must consider your entire digital blueprint and how you optimize your content across all platforms in order to attract your target audience.
Web traffic will continue to increase, which will create a greater need for engaging content. Creating engaging content, being relevant, and showing up on a frequent basis are great practices to incorporate into your digital marketing strategy that will yield positive results.
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ABOUT THE AUTHOR
Myrna Plaisir Daramy is a tech savvy creative powerhouse who is co-owner of Mezzohead Media and the mind behind Newlybride.com, the first rich content platform tool for bridal tips and MediaWorkspace.com, the ultimate search engine booster for small businesses. She is also a key partner in The Collective (of Us') In-House council of women.
Myrna has spent her career deep in the world of digital analytics, strategic branding, Technology Management, and SEO with over 13 years of experience working with luxury bridal brands like Mark Ingram Atelier, Momental Designs, Grace Ormond Wedding Style, Christian Oth Studio, and Anne Barge. Her natural ability to clarify the blurred lines between technology application and spontaneous creativity is what makes her one of the most insightful digital marketing strategists today.