business

Self-Care: Why To Fill Your Cup Before Shit Hits The Fan

Self-Care: Why To Fill Your Cup Before Shit Hits The Fan

It’s time to stop fooling ourselves that self-care is optional.

We need to take really good care of ourselves during the good times so when the bad shit happens, we have the strength and reserve to handle it.

Notice I didn’t say if bad shit happens. I said when bad shit happens because bad shit happens to all of us.

SEO is Dead

SEO is Dead

As an entrepreneur, how do you connect with your target audience and build brand visibility so that your audience can find you?  In order to build your visibility, there’s a vital component called SEO, aka search engine optimization, that you just cannot ignore. I admit, SEO is not the sexiest part of doing business.  In fact, most lady bosses I know have a love-hate relationship with figuring out how to get their content on the 1st page of Google, Yahoo, or Bing.  But let’s face it, there’s nothing fun about coming up last in a Google search while your competitors are being found before you. 

Boy, Bye! Welcome to the Multicultural Sheconomy

Boy, Bye! Welcome to the Multicultural Sheconomy

Imagine a universe where women of color hold more leadership roles in the workplace, politics, business, and education. Seem like a fairytale? Well, it’s not. Over the next decade Hispanic and African American women, in the U.S., will enter the workforce and start businesses at an unprecedented rate.                   

Digital Self Care

Digital Self Care

Over the summer of 2016, there were several shootings throughout the US and international terrorist incidents. And they happened one right after the other. As the media coverage increased, it became harder and harder for me to focus on my work as posts, alerts, and messages kept popping up in platforms and tools, and on digital devices.

Then one day, a shooting had gone live and instantly went viral. I completely broke down at my laptop. I then realized I had to get out, so I put on my sneakers and went on a really long walk in Portland’s Washington Park. I cried through most of it. Strangers gave understanding looks and a few offered hugs along the way. Come to find out, we were there for the same reason: to find perspective while grieving. I mourned for all victims of that summer, and their families and loved ones. Every time I closed my eyes, I saw those videos playing over and over again. It had simply become too much.

How To TAP INTO Your Intuition LIKE THE Boss THAT YOU ARE

How To TAP INTO Your Intuition LIKE THE Boss THAT YOU ARE

A couple of years ago I was offered an incredible job.  It was everything that I was looking for- great salary, amazing location, and fantastic exposure.  But as I sat there looking at the contract something inside was telling me to say no.   It made no sense to me.  I had made tons of pro and con lists.  I had asked most of my friends and family.  From all sides, it seemed like the right decision.  And yet, the knot in my stomach wouldn’t go away.  But instead of listening to it, I told myself that I was probably nervous, and I went ahead and signed on the dotted line.

How Do You Brand Yourself? Don't.

How Do You Brand Yourself? Don't.

As entrepreneurs, we’re brilliant, we’re unstoppable, we’re badass and we know it. But what I learned recently is sometimes, we’re also wrong. After a decade in advertising and design, I decided to start my own creative studio. When I sent out my brilliant work to my colleagues, I got something in addition to the compliments I expected: criticism. It was only when I spoke with people who had an outside perspective that I realized I had been too close to my brand—too in love with my ideas—to see that it could be done differently. I did the very thing that I watched every overeager client and founder do: I got in my own way.

Creative Lessons from Creative Crushes for 2018

Creative Lessons from Creative Crushes for 2018

If you are a femme/nonbinary/person of colour then 2017 was a particularly hard year to stomach. But 2017 was also the year where many femme/nonbinary/people of colour shone brightly, nourished us, giving us sustenance to get through these tough times. There hasn’t been a better time to be a creative femme/nonbinary person of colour than in the here and now. The internet and social media are democratizing the arts in fundamental ways. It is giving a platform to artists who have been historically marginalized by mainstream culture.

How Vulnerability Allows You To Connect To Your Audience

How Vulnerability Allows You To Connect To Your Audience

Women now make up 40% of new entrepreneurs in the United States. Isn’t that incredible? Most of the women I know are hustling away, building businesses and frankly kicking ass. In fact, women are found to be more ambitious and more successful than men. But as women, we are oftentimes lead to believe that being emotional or vulnerable is weak and won’t help us succeed. I have found that being vulnerable and honest in sharing my story with my customers has been the key factor in growing my business.

5 Truths About Brand Photography

5 Truths About Brand Photography

Humans are visual creatures. We crave visual content. In fact, 90% of the time, the information sent to our brain is visual and our brains process these images 60,000 times faster than text. So what does this mean for us online entrepreneurs and business owners? It means that visual storytelling has become a powerful tool in connecting with our audience and communicating our message.